|Posted by emma.newstead583 on October 4, 2012 at 4:10 AM||comments (0)|
I must admit, as part of my cake research I have tried and tested shop bought birthday cakes and cupcakes from various supermarkets, and from an unbias opinion I have found them to be very sweet and particulary dry. The buttercream is also quite greasy and ungenerous all tell tale signs of an over manufactured line of the same cakes, processed over and over again to produce an attractive but non-personal and quite obviously shop bought poor immitation of the real deal. You could argue that they are value for money, coming in at about £10-£20 for an average sized occasion cake or shaped children's cake, which in comparison to a personally made cake is approximately £20 less.
Many of my customers have tried shop bought cakes in the past and have said that once you have had a home made and hand personalised cake made to order and to specifcation, you will never go back, despite the price difference. When I asked why this was, one lady divulged some inetersting feedback.
She had found herself short of money, but had wanted to make her daughters birthday extra special as she was going to be 18. Looking around the shops, she had pondered over the normal cakes she would buy for ease and have never thought about buying a personalised cake. She had spent some time going around the supermarkets and soon came to realise that she knew what to expect from a shop-bought option, but this time she didn't want a uniform cake which anyone could have, she wanted a spectactular cake which would reflect her daughters character and hobbies, she had wanted more than a shop-bought cake could offer. I had done some cakes for a local florists who in turn had given my details to potential customers. Unbeknown to my customer, she had gone into the florists to deliver a letter which had been wrongly delivered to her address, as she waited to give it to the lady, she noticed my business card sitting on the counter. Picking it up and putting it in her bag, she left with some hope of a home made cake. Later that day, I had a phone call from her and the following day she came to my studio to have a chat about what she would like from her cake. We drew it all out and decided on flavours, colours, size, themes etc and came to our end product. She left feeling relieved and accomplished as I had taken on all the responsibility for design and delivery, so she could concentrate on her other arrangements.
She had chosen a pink and vanilla marbled sponge with chocolate buttercream and a pastal coloured cake in Cath Kidston style, it had icing writing on it and had handmade figurines of birds, birdcages and vine like flowers. She was also amazed that she could have such a cake at an affordable price. Her daughter is now 22 and she has used my services ever since for all her occasions and has vowed never to return to the 'crumbly pap' which is the supermarket cakes.
So I guess that anyone can have a supermarket bought cake, but for true value and that extra special touch, only those few who want to go the extra mile will be lucky enough to explore the world of real cake and craftsmanship guaranteed 'no going back' policy!!!
|Posted by emma.newstead583 on June 11, 2012 at 4:55 PM||comments (0)|
Its no secret that I love cake, its my flair, personality and love all mixed together and covered in fondant! However, I also make no secret of the fact that I can sometimes have a falling out with my cakes too, but that said my determination is such that I will never give up until my masterpieces are preened, poked and poised to perfection. Like an author needs his creative space and freedom to find the inner imagination and flow for words, a caketier (can I use that word?..anyway) is too as solitary and divinly creative, needing adequate time, space and freedom of 'thought,' space to envisage and to put art to fondant. When this creative disposition is having a day off, inspiration is needed and can be drawn from freedom of the mind ... think on that one!
As was the opening line from Orsino in Shakespears play Twelfth Night, "If music be the food of love, play on." But here I ask you to consider, would there really be any comparison between music and a full bodied and most waist busting chocolate cake to woo any woman? I suppose the answer would most definately be no, but music would have to do as I should imagine, most cheekily, that in those days perhaps my scrum yummy cakes were not so often put into practice. So I think I shall just stick with the good old classic quote "let them eat cake" and lots of it I say ... here here and horarr
My cake journey started I suppose from as young as I could remember, my mum would bake cakes and I knew early on in life that I had a love of ... well just all food! From about the age of 12, I found myself often insisting on making my own meals, pasta, rice whatever took my fancy and as my confidence grew so did my experimentation, some garlic here, onion there, curry powder, branston pickle and gurkins ... basically whenever and whatever I could eat I would!! I was always a good house guest as whatever was served up, I would always eat and even if it wasn't to my taste (which was rare) I would always try it and give critical opinion either way! So throughout my troublesome teens my recipes became more challenged and my inquisitive side ever more determined to conjur up something completely extraordinary. My mother on the other hand seemed to cook very beigh food, delicious all the same but much like a retro buffet, everything beigh with flashes of coloured veg every so often. In truth she had a very extensive catalogue of food knowledge, always put on hold while she tended to our every need. It wasn't until very recently that I have come to realise just how marvelous and knowledgeable she is with food, especially cake!
For some reason, during my culinary experimentation, I had never dared to delve into the world of cake. To me, as a young lady, always desperate to spend time out and about, cake seemed an endless process of mixing, lining tins, pre-heating ovens, cooking times then cooling times, then more beating of buttercream .... it just dragged on and on ....I certainly didnt have time to hang about for cake! I liked eating cake, and on the rare occasion that my mum made cakes, they were devoured in the space of minutes with my siblings and I fighting over the last crumbs! She always knew how to make the best banana loaf and I would often cut a thick wedge and cover it in kitchen towel ready to stash in my bedroom for future late night munching, greedy opportunism I appreciate, but well worth it. So as my love matured for the taste of cake so did my somewhat over indulgent enthusiasm!
So, one after one, my 4 children were born and year by year I lovingly made their birthday cakes (as my mother had done for me and my siblings). I started off very basic, simple cake with butter icing, even a penguin with one arm could have achieved the same results! However, I persevered and persisted on until one day my mother taught me how to fondant ice a cake and from there I have been gripped! My mind buzzing with a deep routed passion to learn everything (all in one day ... impossible). So over the years from piping to sugar veil and sugar roses to trade events and everything inbetween, I have enveloped everything I love into my love for cake! So without a secret hidden talent (as my mother before me clearly had) I will press forward feeding the nation cake and alongside me now, I will take my daughters hand and show her the way down the sugar coated path of everything cakey bakey.
So my quote has to be this
"The art of a good bake, will find friends come flocking, some will be real and other fake, but no one will ever forget you for making a cake'"
|Posted by emma.newstead583 on March 9, 2012 at 8:15 AM||comments (0)|
From dollops of butter icing to delicate and intricate sugar veils, each cake is a unique work of art. As a self taught cake decorater, its facinating how much there is to learn and the endless ideas and designs that are possible. I love to challenge myself with all different designs, my moto is that nothing is impossible, with cake and indeed in life!
Like us mere mortals, each and every cake is different, they have personality and meaning, evoke joy and demeanour, they come in a variety of shapes and sizes, different sponges and fillings but essentially like us they have one purpose; to be, to amaze and to be devoured with unadulterated pleasure ..... ok ok so talking of cake in an intimate manner may be one step too far, but when you love cake and cake decorating as much as I do then the passion is inevitably slightly ... over-passionate!!!
So if you too would like to share a slice of my infectious cake affair, a dollop of my promise to deliver your vision and a helping of my generous pricing then please contact me for more information!!
Whatever your design, however big or small, if you want a wow from your crowd then thats what you'll get!!